The sneaker story began in 2018, in Paris, in the Sneakers ID boutique, specializing in the maintenance and restoration of high-end pairs.
There, I cleaned hundreds of sneakers by hand, using specific products, precise techniques, and, above all, a lot of elbow grease. I learned the need for detail and the satisfaction of bringing a pair back to life.
Back in the south of the Var region, my home region, I came across a surprising material one day in a small shoe repair shop where I was spending time. I had the idea to test it for cleaning sneakers... and it was a revelation.
A simple, effective material that anyone could use without equipment, liquids, or hassle. This is where the idea for Magik Sneak was born.
Our mission
I come from a modest background, and I've always loved things that really do the job at a good price.
With Magik Sneak, I wanted to create an everyday tool that was easy to use, without water or chemicals. Something that actually works.
No need to be an expert: the eraser works for everyone. For leather, plastic, rubber, foam sneakers... and even for professionals.
Real know-how
Before launching Magik Sneak, I spent nearly 10 years in shoemaking, all over France.
This profession taught me respect for materials, the love of a job well done, and the importance of lasting details.
At the same time, I also explored sneaker customization, out of a passion for stories.
Ambition
The goal is to develop Magik Sneak, to innovate with new products or services for sneaker enthusiasts and those who like clean, well-made things that last.
I don't want to follow trends; I want to offer something different. Useful, accessible, honest products.