Maintaining a pair does not rely on accumulating marketing products.
What makes the difference is the right actions, applied regularly, with simple, well-designed tools adapted to the materials.
Here's a clear routine for keeping your sneakers looking good and lasting .
Step 1 – Dry cleaning: the eraser
The first thing to do is to clean quickly as soon as a trace appears.
Magik Sneak Eraser can be used dry, without product or moisture, to remove light dirt from soles, smooth leather or plastic.
👉 Apply as soon as you get home or between outings.
Step 2 – Complete cleaning: brush + soap
Once a week (or depending on the condition of the pair), a more thorough cleaning is recommended.
This involves:
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A brush suitable for materials
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A gentle soap, without aggressive additives, respectful of surfaces
👉 These products are currently being developed in collaboration with the best specialists in the sector .
They will be selected or designed according to strict performance and material compatibility criteria , thanks to field experience acquired over the years, in workshops and with customers.
Step 3 – Finishing: eraser touch-up
After drying, a final pass with the eraser removes any residual traces.
This is the finish for a clean, neat and uniform finish.
Step 4 – Recoloring
When necessary, certain pairs may benefit from a retinting.
Depending on the materials:
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Leather tinting cream
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Renovating spray for suede or nubuck
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Specialized paint for smooth or synthetic leather
👉 Again, only effective, professional and proven products will be offered.
The objective: to bring together in one place reliable, tested and validated solutions through use.
Step 5 – Protection: waterproofing
Finally, the protection helps to prolong the condition of the pair after cleaning.
A non-greasy waterproofing spray protects against stains and moisture without damaging the material.
👉 This product will be an integral part of the Magik Sneak range, with the same level of requirement .
Namely
Currently, only Magik Sneak Gum is available for sale.
Other products are under development, with the same logic of quality, clarity and reliability.
Our goal: to offer useful, effective solutions, brought together under a single, trusted brand.